If you’re plus size, you should be showing off your covetable curves in colourful slim jeans, too.
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Toni Tiraborelli never expected to be such a notable aggregator of plus-sized fashion.
Before she was appointed with the task of developing a shop for plus-sized women at the high-end Bayview Village in 1992, Tiraborelli was actually working on the opposite end of the spectrum, selling “Missy” clothes (an outdated term for youthful petites). Having had no experience working in the size 14 to 22 market, Tiraborelli started from scratch and created Toni Plus, which is now in ‘celebration mode’ to commemorate its 20th anniversary – something Tiraborelli is finding hard to believe. Read more...
Lynn Spence shows us some beautiful new styles for full-figured women from Toni Plus.
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About a week ago, I was invited to attend a Spring preview event for Canadian plus size retailer Toni +. With locations in Toronto, Calgary, and Edmonton, Toni + caters to the plus size woman looking for more high-end, designer items, and with labels such as Not Your Daughter's Jeans, David Meister, Donna Ricco, Lafayette 148 New York, Lauren Ralph Lauren, Marina Rinaldi, SULU and Yoek, they are doing a great job. Read more...
Toni Tiraborelli, Owner - Toni Plus
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Toni Tiraborelli is a petite powerhouse running a designer plus-size chain named Toni Plus. The launch of her new shop-within-a-shop at the Bay on Queen this week marks a new era for the retailer, now celebrating 20 years in business. Read more...
This morning we were invited to a media event for Toni Plus. Not only were they featuring their new Spring 2012 collection but it was a celebration of being in business for 20 years, which is a true milestone in the Canadian plus size industry.
The event was held in the Toni Plus Shop-in-Shop concept at the Bay Queen Street, downtown Toronto. It was early in the morning and we were spoiled with lots of delicious breakfast treats, great fashion, and were able to speak with owner Toni Tiraborelli herself. It only took a few moments into our conversation to sense the passion that Toni has had for the plus size industry over the last 20 years. Read more...
Toni Tiraborelli, President of Toni Plus, started Canada’s exclusive high-end, plus-sized clothing chain when the opportunity came ringing in 1992. Then owner of Bayview Village, one of Canada’s most prestigious shopping centres, called Tiraborelli asking her to open a plus-sized clothing store to cater to the centre’s discerning affluent customer base.
Tiraborelli’s background is in fashion merchandizing, and was already operating a store for “missy sized” women who wanted great quality, impeccable service and fashion forward options, and based Toni Plus on these same principles—fashion “with a twist”, available in sizes 14 to 22. Read more...